The Future of Real Estate Needs Leaders Like Ours
Sellers August 12, 2025
Sellers August 12, 2025
The real estate industry has never been short on headlines — lawsuits, disruption, doubt. But these challenges didn’t appear overnight. Somewhere along the way, the fundamentals that once defined our profession — deep market knowledge, skilled negotiation, ethical guidance, and a commitment to service — started to feel optional in the public conversation.
At Better Homes and Gardens Real Estate Treasure, we know they’re anything but optional.
True leadership in real estate isn’t just about hitting sales goals. It’s about setting the tone for how business is done. It’s about shaping a culture where integrity, skill, and client advocacy aren’t just values on a wall — they’re lived out in every interaction.
Our agents embody that leadership daily. They’re not just selling homes; they’re guiding life-changing decisions with honesty, skill, and care. They’re the ones ensuring a complex transaction feels effortless for the client. That’s what craft looks like — and that’s what leadership cultivates.
As I shared in my recent Inman op-ed, “Consumers don’t want influencers. They want advocates.” In moments of uncertainty, great leaders step forward. They focus on delivering real value to real people — and they inspire others to do the same.
Technology will never replace the human touch in real estate — but it can absolutely elevate it. AI, predictive insights, and personalized marketing are not here to remove the role of the agent. They’re here to make great agents even better.
Our team is proving every day that innovation and integrity can go hand in hand. From smarter market analysis to highly targeted campaigns, we’re showing how tech can deepen relationships rather than replace them.
This is our moment — as an industry and as a company — to lead with purpose. To make sure the craft of real estate remains at the heart of every transaction. To show that leadership is about more than titles; it’s about the impact we have on the people we serve.
The future of real estate needs leaders who are both visionaries and craftspeople — and we are proud to say, our agents are already leading that way. Visit any of our offices in Jacksonville, Sneads Ferry, Wilmington, or Surf City (by appointment only), to talk to one of our leaders today and join the conversation!
📣 Join the Conversation
Read the full Inman op-ed here and share your perspective. Tag @BHGRETreasure so we can amplify your voice and celebrate how leadership is shaping the future of our profession.
Let’s show the world what great leadership in real estate really looks like.
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We’re proud to celebrate two of our outstanding franchisees who were recently featured in Inman News for their forward-thinking leadership and commitment to agent success.
In “The Leadership Playbook: Stay Ahead in a Fast-Moving Market,” Jack Gross Broker/Owner, Better Homes and Gardens Real Estate Cassidon Realty shares strategies for staying agile and proactive in today’s shifting real estate landscape—emphasizing adaptability, communication, and a strong company culture.
In “4 Ways Brokerages Build Resilient, High-Performing Agents,” another franchisee highlights the importance of mentorship, accountability, and creating a supportive environment that empowers agents to thrive.
Quickly rising to the top of the real estate business on Topsail Island in North Carolina, and expanding along the coast North to Jacksonville and South to Wilmington, Better Homes and Gardens Real Estate Treasure is the proven leader in sales and long-term rentals.
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Sellers
Let’s show the world what great leadership in real estate really looks like
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The Better Homes and Gardens Real Estate Treasure team is a group of trusted local experts who know the area intimately and who help their clients find just the right place for a second home, investment property, or year round residence. Using our vast knowledge of the rules and regulations of living along the coast, we work diligently to educate our buyers and sellers to ensure they have the smoothest transaction possible. Other services include commercial real estate and long term rental property management. Contact us today!